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6naawaey5hv
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29.11.2016, 12:03 email offline quote 

They're watching us - and what we do when we shop online. Slideshow Area firm is a leader in personalized marketing Advertisment of Gallery: How we buy stuff reveals to companies and advertisers important details about us: how long we linger on a website, hunt around for prices, then decide (or not) to purchase; what ads we click on social media; and how many dollars we spend. The data equal money. And Conshohocken-based Monetate is the company monetizing our personal information for retailers. Lucinda Duncalfe, Monetate's CEO, explains: If you're reading this story online, for instance, the advertisements you see may differ from the ads everyone else sees. "If you and I both visit Amazon.com, mine looks different, and yours look different. Monetate enables that," Duncalfe said. Founded in 2008, Monetate personalizes marketing to you, and you, and you. That email link you open every morning from your favorite retailer looks different from the one in your mother's inbox, and the one in your neighbor's. "That email looks different if I'm walking down Chestnut Street past the store in the middle of the day, vs. at home at night," she adds. Monetate is part of the latest generation of Philadelphia-area tech concerns that could go public one day. It has already raised $48 million in funding in three rounds, initially with First Round Capital and OpenView Venture Partners in Boston. "We've got deep Philly roots. The founders and I are all Philly people. The city has some big advantages and disadvantages," Duncalfe says. "People are very reasonable and not mercenary the way Silicon Valley is mercenary, and yet super-talented. It's a nice balance." A native New Yorker and the daughter of artists, Duncalfe played basketball at Penn, graduating in 1991. She returned to Philly after stints in Silicon Valley and New York, got engaged, then applied to Penn's Wharton School. At Wharton, she found the leadership skills she got through athletics were valuable in business. "Here was this thing that had an intellectual underpinning," she said, "and I didn't have to be poor, since I grew up without any money." Monetate has grown to more than 200 employees, now also has offices in Palo Alto, Calif., and London, and is branching into travel, publishing,cheap jordans online, financial services, and health care. Would Monetate fetch $1 billion in an initial public offering, vaulting it into "unicorn" territory? Duncalfe demurs. "I'm pretty sure the air is letting out of the balloon a bit here. The devaluations of some unicorns is happening by mutual funds. It's actually a complicated map right now." But she says she's not worried about hitting a certain valuation number. The second-generation tech boom is fuel enough. "For Monetate, it's positive. We are a relatively conservative company," Duncalfe says. Competitors, which include Adobe,cheap real jordans, Optimizely, and Qubit, "spend at a burn rate of 100 percent plus for growth. That's not our philosophy. That requires constant capital, a huge burn rate to feed that beast. We take a much more conservative approach with a slightly slower growth rate." Duncalfe won't disclose numbers, but she says that Monetate is "cash-flow positive" and that it won't raise venture money again. Would she prefer that Monetate be acquired or go public? "We don't have an answer. Philosophically, you grow companies to be independently successful; if you sell along the way, you sell along the way. Our internal goals are all driven off of metrics that are used to go public. If something happens, it happens." In terms of market share, Duncalfe doesn't disclose numbers. But she does say $100 million in revenue is "IPO-able." That's the industry standard for SaaS (software-as-a-service) companies. "Our absolutely number-one goal is market leadership. That's the endgame," she says. "That means people in our industry think of us as Number One not just in retail, but in travel, financial services, and health care." Monetate's current customers include Vera Bradley,cheap jordans, AutoZone, Ray-Ban, DirecTV, Macy's,cheap air jordan shoes, QVC, Office Depot, Patagonia, Sur la Table, and the North Face. Among the nuggets of data Monetate has mined: Shoppers on mobile devices often place smaller orders. And the smaller the screen, the lower-priced the purchase. During Cyber Week 2015, Monetate claims to have influenced more than a third of the $11 billion in total U.S. e-commerce sales, or one of every three dollars spent online. U.S. online sales on Thanksgiving Day gained 25 percent, to $1.1 billion in spending, the first day of the current holiday season to reach that level. Black Friday followed with an even stronger spending day, with $1.66 billion in desktop online sales, up 14 percent from last year, according to Web analytics firm comScore. Cyber Monday 2015 beat out Cyber Monday 2014 by 16 percent,cheap jordans for sale, with more than $3 billion in online sales, the highest ever. earvedlund@phillynews.com 215-854-2808@erinarvedlund Published: December 14, 2015 ?? 3:01 AM EST



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6naawaey5hv
Rank 3
43 Posts
registered: 27.05.2016
29.11.2016, 12:03 email offline quote 

They're watching us - and what we do when we shop online. Slideshow Area firm is a leader in personalized marketing Advertisment of Gallery: How we buy stuff reveals to companies and advertisers important details about us: how long we linger on a website, hunt around for prices, then decide (or not) to purchase; what ads we click on social media; and how many dollars we spend. The data equal money. And Conshohocken-based Monetate is the company monetizing our personal information for retailers. Lucinda Duncalfe, Monetate's CEO, explains: If you're reading this story online, for instance, the advertisements you see may differ from the ads everyone else sees. "If you and I both visit Amazon.com, mine looks different, and yours look different. Monetate enables that," Duncalfe said. Founded in 2008,cheap air jordans, Monetate personalizes marketing to you, and you, and you. That email link you open every morning from your favorite retailer looks different from the one in your mother's inbox, and the one in your neighbor's. "That email looks different if I'm walking down Chestnut Street past the store in the middle of the day, vs. at home at night,jordans for cheap," she adds. Monetate is part of the latest generation of Philadelphia-area tech concerns that could go public one day. It has already raised $48 million in funding in three rounds, initially with First Round Capital and OpenView Venture Partners in Boston. "We've got deep Philly roots. The founders and I are all Philly people. The city has some big advantages and disadvantages," Duncalfe says. "People are very reasonable and not mercenary the way Silicon Valley is mercenary, and yet super-talented. It's a nice balance." A native New Yorker and the daughter of artists, Duncalfe played basketball at Penn, graduating in 1991. She returned to Philly after stints in Silicon Valley and New York, got engaged, then applied to Penn's Wharton School. At Wharton, she found the leadership skills she got through athletics were valuable in business. "Here was this thing that had an intellectual underpinning,cheap jordans free shipping," she said,cheap jordan shoes, "and I didn't have to be poor, since I grew up without any money." Monetate has grown to more than 200 employees, now also has offices in Palo Alto, Calif., and London, and is branching into travel, publishing, financial services, and health care. Would Monetate fetch $1 billion in an initial public offering, vaulting it into "unicorn" territory? Duncalfe demurs. "I'm pretty sure the air is letting out of the balloon a bit here. The devaluations of some unicorns is happening by mutual funds. It's actually a complicated map right now." But she says she's not worried about hitting a certain valuation number. The second-generation tech boom is fuel enough. "For Monetate, it's positive. We are a relatively conservative company," Duncalfe says. Competitors, which include Adobe, Optimizely, and Qubit, "spend at a burn rate of 100 percent plus for growth. That's not our philosophy. That requires constant capital, a huge burn rate to feed that beast. We take a much more conservative approach with a slightly slower growth rate." Duncalfe won't disclose numbers, but she says that Monetate is "cash-flow positive" and that it won't raise venture money again. Would she prefer that Monetate be acquired or go public? "We don't have an answer. Philosophically, you grow companies to be independently successful; if you sell along the way, you sell along the way. Our internal goals are all driven off of metrics that are used to go public. If something happens, it happens." In terms of market share, Duncalfe doesn't disclose numbers. But she does say $100 million in revenue is "IPO-able." That's the industry standard for SaaS (software-as-a-service) companies. "Our absolutely number-one goal is market leadership. That's the endgame," she says. "That means people in our industry think of us as Number One not just in retail, but in travel, financial services, and health care." Monetate's current customers include Vera Bradley, AutoZone, Ray-Ban, DirecTV, Macy's,cheap real jordans, QVC, Office Depot, Patagonia, Sur la Table, and the North Face. Among the nuggets of data Monetate has mined: Shoppers on mobile devices often place smaller orders. And the smaller the screen, the lower-priced the purchase. During Cyber Week 2015, Monetate claims to have influenced more than a third of the $11 billion in total U.S. e-commerce sales, or one of every three dollars spent online. U.S. online sales on Thanksgiving Day gained 25 percent, to $1.1 billion in spending, the first day of the current holiday season to reach that level. Black Friday followed with an even stronger spending day, with $1.66 billion in desktop online sales, up 14 percent from last year, according to Web analytics firm comScore. Cyber Monday 2015 beat out Cyber Monday 2014 by 16 percent, with more than $3 billion in online sales, the highest ever. earvedlund@phillynews.com 215-854-2808@erinarvedlund Published: December 14, 2015 ?? 3:01 AM EST

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Rank 3
36 Posts
registered: 28.11.2016
29.11.2016, 12:21 email offline quote 

But I wondered why I wasn't more giddy about their current accomplishments and potential future success. As I thought about it, I realized one of the reasons I cheered for the Cubs was because they were always underdogs. Once they become champions for the first time since 1908, that goes away. I feel a melancholy sense of loss, as if I'm experiencing the death of someone I've known since childhood. One of the main reasons I grew up liking the Cubs back in the 1970s was because they were special. In addition to the Cubs having the longest championship drought in professional sports, Wrigley Field was the only ballpark that didn't have lights, and the Cubs the only team that honored the tradition of playing baseball in sunshine during the day. The team's record didn't matter, so long as there were bright spots. I cheered for individual players. First baseman Bill Buckner was one of my favorites. During those lean years, you could still turn to the agate page of the Chicago Tribune sports section and find Buckner among the National League leaders for hitting doubles. Has the Cubs' billy goat hex been lifted? Bill Sianis says no Kim Janssen It's a raging debate among fans ?? has the curse of the billy goat been definitively lifted now that the Chicago Cubs have finally made it back to the World Series? Or do they have to win the Fall Classic,cheap real jordans, too,cheap jordans online, to be rid of the hex bar owner William Sianis supposedly put on the Cubbies when his... It's a raging debate among fans ?? has the curse of the billy goat been definitively lifted now that the Chicago Cubs have finally made it back to the World Series? Or do they have to win the Fall Classic,cheap jordans, too, to be rid of the hex bar owner William Sianis supposedly put on the Cubbies when his... (Kim Janssen) Wrigley Field was accessible and uncrowded back then. Average attendance was as low as 10,672 as recently as 1981, according to the Baseball Almanac. The emptiness of Wrigley Field in those days is recounted by Joseph Epstein in his 2014 book,cheap jordan shoes, "Masters of the Games: Essays and Stories on Sport": "When the comedian Bill Murray was substituting for the then-ill Cubs announcer Harry Caray, Murray told of his memory of repeatedly rushing home after school to catch the end of the Cubs game only to hear Jack Brickhouse reporting yet another Cubs loss while off in the cavernous background of Wrigley Field he could hear the sound of kids stomping on empty beer cups. "The dolorous echo of those stomped-upon cups, the unconvincing cheerfulness of Brickhouse's voice,cheap jordans for sale, anyone who heard Murray that afternoon who had grown up in Chicago knew precisely what he was talking about." That atmosphere was captured by playwrights Joe Mantegna, Josephine Paoletti and Dennis Franz of Chicago's Organic Theater Company in their 1977 play,cheap retro jordans, "Bleacher Bums." The description by publishing house Samuel French outlines how the cast of characters in the play bet on the game they are watching. "The Cubs inevitably blow it in the ninth and the villainous Marvin, who always bets against the Cubs figuring he can't lose, cleans up. The bleacher bums remain undaunted they will be back tomorrow to root for the home team," the description reads. Cubs owner Wrigley protested scalpers by skipping '45 World Series games Kim Janssen With the average price of a ticket for Game 5 of the World Series hovering at around $4,400, you'd be forgiven for thinking that scalping has reached unprecedented levels. But





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